FOAM coolers are made from EVA foam — a unique balance of flexibility, durability, and buoyancy that traditional coolers can't match. By removing hard plastic bulk and flimsy fabric construction, we created a cooler that's easier to carry, tougher in real use.
Built to keep weekend vibes rolling all week long. Same EVA foam, new form. Waterproof, flexible, and ready for wherever Friday takes you.
"The Goldilocks of coolers. It's just right."— Savannah G. · Verified Customer
"So easy to carry — solid, not flimsy at all."— John M. · Verified Customer
Not Styrofoam. Not plastic. Not just a bag. EVA foam delivers everything a cooler should — and nothing it shouldn't.
Toss it in the lake — it comes right back. EVA foam is inherently buoyant, so your cooler stays on the surface where you can reach it.
A fraction of the weight of hard-sided coolers. Built for people who prefer to carry their own gear — comfortably.
24+ hours of ice retention. EVA foam insulates exceptionally well — cold stays cold from sunrise to long after sunset.
100% recyclable EVA foam. When you're done, send it back — we have a take-back program so nothing goes to landfill.
Chad and David pitched FOAM on national television, reinventing the everyday cooler for people who refuse to slow down. The EVA foam difference isn't just a material — it's a better way to go everywhere.
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Rinse it. Submerge it. Drag it through the sand. EVA foam won't absorb water — ever.
Carries everything without carrying weight. Seat-belt-strength straps. Hands-free, worry-free.
Big Friday for the beach. Mini Monday for everyday. Same EVA foam. Same obsessive quality.
Eight colors. One price. Free shipping on everything. The only hard part is choosing your color.
Same EVA foam. New form. Waterproof, flexible, and ready for wherever Friday takes you.
Shoulder straps, replacement lids, tees, and caps — everything you need to get the most out of your FOAM.
Traditional coolers are either brittle Styrofoam or heavy hard plastic. EVA foam — the same material in premium athletic footwear — delivers a better balance of every property that matters.
Toss it off the dock — it floats right back. EVA foam is inherently buoyant, so your cooler stays on the surface where you need it. Lake days, pool parties, ocean vibes.
The perfect day-trip companion. FOAM fits 30+ cans with ice — plenty for the whole crew. EVA foam keeps everything cold from sunrise to sundown.
Light enough for a kid to carry one-handed. EVA foam is a fraction of the weight of hard-sided coolers — no dragging, no struggle, no excuses to leave it behind.
EVA foam is 100% recyclable, BPA-free, UV stable, and waterproof. When you're done with your FOAM, send it back — we'll make sure it's properly recycled through our take-back program.
Everything you need to know about FOAM. Still have questions? Chat with Chad & David →
Chad and David are actually online. Yes, really.
FOAM is available in stores across the country. Find a retailer near you — or shop online for free shipping on every order.
EVA foam is 100% recyclable. When your FOAM has lived its best life, send it back to us. We'll make sure it never ends up in a landfill.
Fill out our quick form and we'll email you a pre-paid return shipping label. No cost to you.
Pack your FOAM in any box or bag. No special packaging required — just keep it reasonably clean.
Drop it off at any UPS or FedEx location using your prepaid label. We'll take it from there.
Your FOAM gets properly recycled. You get peace of mind. And if you're buying a new one, we'll send you a discount code.
Enter your email and we'll send you everything you need. Takes less than 2 minutes.
We are so lucky our products get to tag along on the best days of your life. FOAM started with a simple idea: the world needed a better cooler. Built from EVA foam — not Styrofoam, not hard plastic — FOAM is the cooler you didn't know you were missing until you had it.
Chad and David took FOAM on Shark Tank and proved it to the nation. Now we're in REI, QVC, and retailers across the country — and we just launched the FOAM Tote.
FOAM was featured on Shark Tank for reinventing the everyday cooler. Chad and David proved that the world deserved better — one that floats, one that lasts, one that doesn't weigh you down.
We design products for how people actually live — at the lake, at the tailgate, on the beach, running errands. Products that go where you go.
EVA foam is 100% recyclable, BPA-free, and UV stable. Our take-back program ensures your FOAM never ends up in a landfill.
Chad and David are still hands-on in the business. When you chat with us, you might actually get one of them. That's not a gimmick — it's just how we operate.
FOAM was built by two people who couldn't find a better cooler — so they made one. They're still at it every day.
Chad is a serial entrepreneur who co-founded FOAM after one too many heavy, flimsy coolers ruined an otherwise perfect lake day. He obsesses over product, brand, and customer experience — and spends his free time anywhere with water nearby.
"We are so lucky our products get to tag along on the best days of your life."
David brings deep operational expertise and a relentless focus on quality. He oversees the supply chain, product development, and ensures every FOAM that ships is something he'd be proud to use himself. If something's not right, David's already on it.
"We make products the way we like them, and we hope you like them too."
Whether you're a retailer looking to carry FOAM, or a brand looking for custom-imprinted coolers, we've got you. Let's build something together.
Carry FOAM in your store. We work with outdoor retailers, specialty shops, beach and lake lifestyle stores, and more. Competitive wholesale pricing, excellent sell-through rates, and full marketing support.
Put your logo on a FOAM Cooler or Tote. Perfect for corporate events, brand activations, team gifts, and more. We handle production and can ship directly to your event or office.
Chad and David handle B2B relationships personally. Reach out and you'll hear back from one of the founders directly.
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Chad and David handle B2B relationships personally. Fill this out and you'll hear back from one of them directly — usually within one business day.
No spam. Just a real conversation with the founders.
